involvement
past experiences
that shaped
who I am today.
marketing communications strategy branding management
social media leadership email leadership business development
As the Marketing and Communications specialist at Edwards Executive Education, I manage all marketing and communications for the entire division including strategy, deployment, and audit
plans. I work with both traditional and online/mobile media including website development, social media and seo management, and advertising email marketing, and print advertising. Implementation of tracking and remarketing initiatives aided in organizational exposure through proven analytics to ensure all stakeholders deadlines and targets are met.
I also balanced Program Coordinator roles in sales and registrations of key executive education programs in leadership, communications, and marketing programs. This also includes strategy development and implementation within the business development division, exploring additional revenue sources including adapting operations to online learning due to the covid-19 pandemic.
designing creativity owner operator management baking
marketing custom photography experience budgeting
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I have been the owner and operator of Cakes by Britney since 2015 designing one of a kind masterpieces. I specialize in cakes, cupcakes, and macarons including handmade figurines and sugar flowers. I manage all the operations, finances, marketing and communications.
In 2016 and 2017, I won the Cupcake Dress it Up Contest at the Potashcorp Wintershines
contest. Both times, I brought an original recipe and design based on the dress I was provided by the Princess Shop. I then took off over 1 year to focus on my studies while achieving my MBA.
I have used my Cakes by Britney portfolio as a marketing tool by creating a fully functional website (www.cakesbybritney.com) and social media platforms to showcase my cake designs. after my time away, I treated Cakes by Britney as a fully functional side business including implementing budgeting and cost management operations.
account manager marketing sales communications leadership
portfolio experience analytics seo relationships
At Directwest, I held positions as a Media Advisor and Major Accounts Media Advisor as an expert in digital and traditional marketing. I worked with approximately 450 businesses in rural and urban communities helping businesses fill their needs and meet business and marketing objectives.
These strategies include complete programs including traditional print advertising, online marketing including search, social media, search engine optimization (SEO), analytics, reputation management and digital billboards.
team lead leader logistics sales leadership inventory control
coordination training management professional
At Boatsmart, I was the team lead for the Saskatchewan sales team and territory. This included leading weekly strategic team meetings, constructing weekly progress reports, and organizing inventory control. My sales team delivered very favorable sales results.
volunteer silent auction logistics coordination managment
success cancer society training 12 hours leadership
At Tourism Saskatoon, I was the Researcher for visitor experiences. As the lead researcher, I analyzed awareness of Saskatoon's events and attractions. I acquired feedback from over 650 participants and presented final report to senior management.