Here are some of my past experiences that shaped who I am today.
My Experiences
DirectWest
(Providers of Mysask411)
Media Advisor
I am currently a Media Advisor at Directwest. As a Media Advisor, I am an expert in digital and traditional marketing. I work with approximatly 450 businesses in rural and urban communities including Saskatoon, Prince Albert and Swift Current.
With almost 7 years of experience, my marketing recommendations are based on business needs and objectives. These strategies include complete programs including traditional print advertising, online marketing including local search, Social Media, Search Engine Optimization (SEO), Analytics, Reputation Management and Digital Billboards.
Cakes by Britney
Owner & Operator
I have been cake and cupcake decorating for a couple years now and really enjoy it as a hobby. I create one of a kind masterpieces with original recipes and ideas. Because I am a perfectionist, I ensure all my cake designs are completed to the highest level of my ability so I can be proud of my creations.
In 2016 and 2017, I won the Cupcake Dress it Up Contest at the Potashcorp Wintershines contest. Both times, I brought an original recipe and design based on the dress I was provided by the Princess Shop.
My 2016 cupcake: Ice Princess, and 2017 cupcake: Raspberry Rhinestone along with my marketing tactics and sales techniques won the title for 2 years in a row. I did not compete in 2018 due to time restrictions.
I am able to use my Cakes by Britney portfolio as a marketing tool. I have created a fully functional website (www.cakesbybritney.com) and social media platforms which serves as a portfolio for all my cake designs. I have also implemented a Google keyword strategy to ensure organic search traffic and paid Google AdWords and Facebook Ad strategies.
Boat Smart
Saskatchewan Team Manager
Boatsmart is a Canadian boating license provider. Boatsmart provides certification exams across Canada, mostly in the summer months. I managed the Saskatchewan sales team and Saskatchewan territory in 2011. This included leading weekly strategic team meetings, constructing weekly progress reports, and organizing inventory control. My sales team delivered very favorable sales results.
Tourism Saskatoon
Experience Analyst
Working with Tourism Saskatoon was a really rewarding organization to work for. In 2010 I was the Researcher for Tourism Saskatoon's visitor experiences. As the lead researcher, I analyzed awareness of Saskatoon's events and attractions. I acquired feedback from over 650 participants and presented final report to senior management.