experiences
past experiences
that shaped
who I am today.
strategy branding management market research leadership international markets business development operational efficiencies marketing communications project management
As the Marketing Specialist at Asher, I support the organization’s strategic direction by partnering closely with the Executive team, program leads, and our marketing and tech teams. In my role, I identify, assess, and execute strategic marketing initiatives that strengthen alignment, enhance
operational efficiency, and drive optimization across the organization. I also oversee and manage our corporate brand across all international markets (Canada, United States, Australia) , ensuring consistency, clarity, and impact.
designing creativity owner operator management baking
marketing custom photography experience budgeting
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operations.
I developed a comprehensive pricing strategy supported by budgeting and cost‑management systems, and built a full business plan with a targeted marketing strategy to achieve the sales goals I set for the company. This end‑to‑end ownership has strengthened my ability to think strategically, execute effectively, and drive sustainable growth.
designing creativity owner operator management art
digital art custom creative sales advertising
I have been the Owner and Designer of a digital art business since 2023. I oversee the full creative and operational lifecycle of my business, including all aspects of creative production, operations, and customer experience from discovery to delivery. My role brings together my artistry and entrepreneurship, ensuring a high-quality product offering through my digital storefront.
I have been the Owner and Custom Cake Artist of Cakes by Britney since 2015 designing one-of-a-kind masterpieces. I specialize in cakes and cupcakes, including handmade figurines and sugar flowers. I manage every aspect of operations for my award-winning cake decorating business —including customer service, marketing, finance, sales, and
marketing communications strategy branding management
social media leadership email business development
At Edwards Executive Education, I lead all marketing and communications strategies designed to drive revenue growth and elevate the client experience. My work spans the full
marketing lifecycle—from developing strategy aligned with institutional priorities to hands‑on implementation, performance analysis, and reporting. Through targeted initiatives and optimized processes, I increased organizational visibility and introduced automated systems that strengthened operational efficiency.
I also developed and implemented a strategic business plan for the business development division to generate additional revenue, including adapting operations to business continuity during the covid-19 pandemic.
During a transitional period, I also successfully balanced the responsibilities of a Program Coordinator, managing and coordinating all program logistics to ensure seamless delivery.
account manager marketing sales communications leadership
portfolio experience analytics seo relationships
At Directwest, I held positions as a Media Advisor and Major Accounts Media Advisor as an expert in digital and traditional marketing. I worked with approximately 450 businesses in rural and urban communities across Saskatchewan, helping businesses fill their needs and meet business and marketing objectives.
Serving as a digital strategist and advisor, I guided clients in online marketing, DOOH, creative campaigns, and traditional media. By deeply understanding each client’s industry and community, I built long‑term relationships and delivered integrated marketing solutions tailored to their business needs. I also played a key leadership role within the team, contributing to the design, implementation, and monitoring of strategic campaigns that drove measurable results.
team lead leader logistics sales leadership inventory control
coordination training management professional
As the Team Manager for Saskatchewan, I led and motivated a high‑performing sales team, consistently achieving results that ranked within the top five nationally. My responsibilities included overseeing inventory control, preparing weekly performance
reports, and facilitating team meetings to drive alignment and accountability. Through strong leadership and a focus on operational excellence, I helped create a results‑driven culture across the territory.
volunteer silent auction logistics coordination managment
success cancer society training 12 hours leadership
My time at Tourism Saskatoon was divided into two key roles. In the first, I supported a major research initiative by implementing and analyzing a study focused on public awareness of Saskatoon’s events and attractions,
as well as gathering and interpreting respondent feedback. In the second role, I engaged directly with the public, providing a high level of knowledge and customer service related to local events, attractions, and visitor experiences. This combination of research and front‑line engagement strengthened my understanding of both community insights and visitor needs.