involvement

past experiences

that shaped 

who I am today.

 marketing    communications    strategy    branding    management 
 social media 
  leadership    email    leadership    business development 

Executive Education

As the Marketing and Communications specialist at Edwards Executive Education, I manage all marketing and communications for the entire division including strategy, deployment, and audit

plans. I work with both traditional and online/mobile media including website development, social media and seo management, and advertising email marketing, and print advertising. Implementation of tracking and remarketing initiatives aided in organizational exposure through proven analytics to ensure all stakeholders deadlines and targets are met. 

I also balanced Program Coordinator roles in sales and registrations of key executive education programs in leadership, communications, and marketing programs. This also includes strategy development and implementation within the business development division, exploring additional revenue sources including adapting operations to online learning due to the covid-19 pandemic. 

 designing    creativity    owner    operator    management    baking 
 marketing 
  custom    photography    experience    budgeting 

cakes by britney

I have been the owner and operator of Cakes by Britney since 2015 designing one of a kind masterpieces. I specialize in cakes, cupcakes, and macarons including handmade figurines and sugar flowers. I manage all the operations, finances, marketing and communications.

In 2016 and 2017, I won the Cupcake Dress it Up Contest at the Potashcorp Wintershines

contest. Both times, I brought an original recipe and design based on the dress I was provided by the Princess Shop. I then took off over 1 year to focus on my studies while achieving my MBA. 

I have used my Cakes by Britney portfolio as a marketing tool by creating a fully functional website (www.cakesbybritney.com) and social media platforms to showcase my cake designs. after my time away, I treated Cakes by Britney as a fully functional side business including implementing budgeting and cost management operations. 

 account manager    marketing    sales    communications    leadership 
 portfolio 
  experience    analytics    seo    relationships 

At Directwest, I held positions as a Media Advisor and Major Accounts Media Advisor as an expert in digital and traditional marketing.  I worked with approximately 450 businesses in rural and urban communities helping businesses fill their needs and meet business and marketing objectives. 

These strategies include complete programs including traditional print advertising, online marketing including search, social media, search engine optimization (SEO), analytics, reputation management and digital billboards.

 team lead    leader    logistics    sales    leadership    inventory control 
 coordination 
  training    management    professional 

boatsmart

At Boatsmart, I was the team lead for the Saskatchewan sales team and territory. This included leading weekly strategic team meetings, constructing weekly progress reports, and organizing inventory control. My sales team delivered very favorable sales results.

 volunteer    silent auction    logistics    coordination    managment 
 success 
  cancer society    training    12 hours    leadership 

tourism saskatoon

At Tourism Saskatoon, I was the Researcher for visitor experiences. As the lead researcher, I analyzed awareness of Saskatoon's events and attractions. I acquired feedback from over 650 participants and presented final report to senior management. 

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