Here are some of my past involvements that shaped who I am today.
Saskatchewan Professional Marketing Association
Currently, I am a part of the Saskatchewan Professional Marketing Association (SPMA) Committee as the Communications Co-Chair. The SPMA is about building communities, networks and professional development opportunities for marketing and advertising professionals in Saskatchewan.
My main role on the Communications team is social media management and engagement with over 5,500 followers. I took over the current Twitter and LinkedIn SPMA profiles and groups as well as constructed a Facebook page and Facebook ad campaigns. The main goal of the SPMA social media platforms has been to add value to members by providing relevant marketing and business content, increase SPMA memberships and increase awareness and attendance about events.
My other roles on the Communications team includes email marketing to over 1,300 email subscribers, analytic analysis on all digital advertising , managing website strategy and content and designing creatives for the usage across all marketing tools.
Marketing & Communications Co-Chair
Currently, I am a part of the Fuze Conference Organizing Committee as the Marketing & Communications Co-Chair. Fuze Conference has been in Saskatoon for 7years bringing Marketing professionals together through workshops, keynote speakers and networking. Fuze Conference is organized by the Saskatchewan Professional Marketing Association.
As a part of the Marketing & Communications team, my responsibilities included executing email marketing to over 1,300 Saskatchewan Professional Marketing Association email subscribers, implementing social media strategies organically to over 5,500 followers and through paid campaigns, managing ticket transactions, development of a brand new website and collaborating with the Graphic Designer for all online and print media to ensure a consistent message was delivered.
My role as Volunteer Coordinator required the coordination, training and managing of over 65 volunteers. With my experiences working with volunteers, my goal is to provide a positive experience for the volunteers and participants. This also included leading a volunteer orientation and appreciation sessions. I also worked with the board on event logistics to achieve event and volunteer goals.
MoSo Conference & Festival
Being a part of the last MoSo Conference and Festival ever was a rewarding experience.
MoSo is a community driven music festival and conference. The point is to bring creative communities together for a weekend of learning, networking, and fun.
CCMA Potash Corp Country Music Week
(Canadian Country Music Awards)
John Deere Green Carpet & Countdown Concert Leader
The Canadian Country Music Awards in 2012 was a great organization to be a part of. I was able to work along industry professionals and provide a positive experience to over 3,500 guests at the FanFest event. The included the coordination, training and management of over 50 volunteers. As the Lead for the FanFest event, I was responsible for assisting with logistics to achieve event goals.
The Canadian Country Music Awards were back in Saskatoon in 2017. This time I was the Lead for the John Deere Green Carpet & Countdown Concert before the Awards Show. This includes the coordination, training and management of around 15 volunteers.
Relay for Life
Silent Auction Coordinator
I have been a part of Relay for Life since 2003 which includes 6 Relay for Life events in Humboldt and Saskatoon.
Relay for Life is a part of the Canadian Cancer Society to raise awareness for cancer research. The event is to celebrate those who are in remission, support the ones who are going through the process and remember those we have lost.
Relay for Life is a 12 hour event running through the night into the early hours in the morning. The event includes walking the track, socializing with participants and taking part in the trackside activities.
To ensure the success of Relay for Life in Humboldt, the event was only hosted once every three years. During the 3 events in 2003, 2006 and 2009, I was the Silent Auction Coordinator. This included the procuring silent auction items from over 100 local businesses and organizing logistics around the silent auction tent.
During the 2011, 2012 and 2013 events in Saskatoon, I took on the role of Volunteer Coordinator. This included the recruitment and retention of over 200 volunteers a year. With my many years with Relay for Life, I managed and adapted the volunteer positions to accommodate event changes and more fluidity.
Edwards School of Business Involvement
Edwards Business Students Society & Marketing Students Society
In 2011 I decided to get involved with the Edwards School of Business students societies. I was a part of the Marketing Students Society for 2 years which included a Vice President role and Online Media Director. I was able to implement and manage the website and social media strategy (when social media used to be easy). I took on more of a leadership role as a Vice President developing marketing workshops, social events and charitable events. During my two years on the Marketing Students Society, I aided in the organization and implementation of the William Joseph Case Competition.
I was also a part of the Edwards Business Students Society as a Business Formal and Graduation Director. This position collaborated with another Director in planning 2 large events with the Edwards School of Business and business professionals. I organized the Edwards Business Formal networking event for over 400 guests and the Graduation Banquet and Ceremonies for over 450 guests. This also included designing budgets and delivered events under cost projections.