involvement
past involvement that shaped
who I am today.
marketing communications strategy branding management
social media content designer email creative initiatives
As Communications Co‑Chair, I executed a comprehensive marketing strategy across email, social media, the website, and various advertising channels. I designed
creative assets and collaborated closely with the board to develop engagement strategies that supported strong sales and event outcomes. I also contributed to value-added marketing initiatives by creating relevant marketing and business content, increasing SPMA memberships, and boosting awareness and attendance for key events.
In my role as Board Advisor, I provided guidance to board leaders on best practices and strategic problem‑solving to support effective decision‑making and organizational success.
The SPMA is about building communities, networks, and professional development opportunities for marketing and advertising professionals in Saskatchewan.
marketing communications strategy branding management
social media conference logistics experience leadership
During my time on the FUZE committee as the Communications Co-Chair, I executed targeted email marketing campaigns, implemented both paid and organic social media strategies, and built a fully functional ticket‑sales website to support event growth. I collaborated closely with multiple stakeholders—including a graphic
designer and the board—to drive engagement and increase ticket sales through cohesive, results‑focused marketing efforts.During my time on the FUZE committee, I executed targeted email marketing campaigns, implemented both paid and organic social media strategies, and built a fully functional ticket‑sales website to support event growth. I collaborated closely with multiple stakeholders—including a graphic designer and the board—to drive engagement and increase ticket sales through cohesive, results‑focused marketing efforts.
The FUZE conference is all about bringing Marketing professionals together through workshops, keynote speakers and networking.
volunteer event conference training leadership
logistics experience goals festival management
in my role as Volunteer Coordinator, I coordinated, trained, and managed a team of more than 65 volunteers, ensuring a positive and supportive experience for both participants and volunteers. I also led volunteer orientation and appreciation sessions, fostering engagement, clarity, and a strong sense of
community within the team.
MoSo is a community-driven music festival and conference with a goal to bring creative communities together for a weekend of learning, networking, and fun.
budget cost control logistics event planning success largest to date social media marketing email planning leadership
While attending the Edwards School of Business, I sat on both the Marketing Students Society and Edwards Business Students Society.
In the Marketing Students Society, I held both a Vice President role and Online
Media Director role which included developing and leading marketing workshops, social events, and charitable initiatives while managing the organization’s website and implementing a cohesive social media strategy. In my leadership role as Vice President, I organized and executed the 2011 and 2012 William Joseph Case Competitions, overseeing all planning, coordination, and event delivery.
Within the Edwards Business Students’ Society, I took on the role of Business Formal and Graduation Co-Director. I organized major flagship events, including the Edwards Business Formal with more than 400 guests and the Graduation Banquet and Ceremonies with over 450 attendees. I managed all planning and logistics while successfully delivering these events under budget, ensuring a high‑quality experience for all participants.
volunteer communications logistics event leadership
coordination training management professional
I was lucky enough to be a part of the 2012 Canadian Country Music Awards as the FanFest Leader and the 2017 John Deere Green Carpet & Countdown Concert.
The experience provided an opportunity to work alongside industry professionals while providing positive experiences for guests.
As the FanFest Leader, I coordinated, trained, and managed a team of more than 50 volunteers while delivering a positive experience for over 3,500 event participants. As the lead, I also oversaw all event logistics, ensuring smooth operations and the successful achievement of event goals.
As the Leader for The John Deere Green Carpet & Countdown Concert before the awards show, I coordinated, trained, and managed a team of more than 15 volunteers, ensuring they were equipped to deliver an exceptional participant experience. I also oversaw event logistics, maintaining smooth operations and supporting the successful achievement of event goals.
volunteer silent auction logistics coordination management
success cancer society training 12 hours leadership
I have been a part of 6 Relay for Life events in both Humboldt and Saskatoon to raise awareness for cancer research.
For the first three events, I held the position of Silent Auction Coordinator. I procured over 100 items and managed all division logistics and volunteer support to ensure a smooth and successful auction experience.
For the last three events, I took on the role of Volunteer Coordinator. I oversaw the recruitment, training, and retention of more than 200 volunteers annually, adapting roles and responsibilities to meet evolving organizational needs.